Story board

This is the story board for our music video.

Social Media Advertising

As a way of creating a fan base we have made Nova two social media accounts. One is Instagram this allows us to post pictures of Nova where her fans can like and comment. Our Instagram will be used to post pictures of what Nova is up too, as well as pictures from the music video that we will be releasing. We will also post short videos of the music video to create a 'hype' in order to get fans excited for the music video release. Another account we have created is on Twitter. Twitter is a large social media platform which allows our Artist to write 'tweets' these tweets are usually about what Nova is up to such as recording in the studio. This allows our followers to feel engaged with our artist as they know what she is up too. We have also posted pictures and short videos. We plan to also use twitter to interact with our fans as we follow back fans and answer questions that they have tweeted us. Before we release the music video we plan on using both social media accounts to do a countdown this means we will post pictures of the number of days left till the video is released as well as short videos as sneak peaks. This will add to the excitement and help to increase our fan base. 

Social Media Inspiration

On Nova's social media accounts, she is portrayed as a bubbly and fun celebrity who interacts with her fans. We decided to create this persona for Nova as she is a new artist who requires fan support in order to expand her brand and self.

An artist that we gathered this friendly, interactive persona from is Jhene Aiko. Jhene is a singer who is known to interact with her fans over twitter.
An example of this is in the screenshot below:

Despite her fame and success, she as always remained humble and ensures to reply to her fans. This is something which we administered on Nova's twitter:

In the image above,  Nova is seen tweeting her fans and writing tweets addressed to just her fans, similarly to Jhene.

Marketing Inspiration

Rihanna is a large advocate and believer in free marketing and advertisement for her music and her brand. A key way in which she implements this ideal is by advertising herself through her social media accounts.

Previous to when Rihanna had released her number one album, Anti, she created a hype for her fans by posting ambiguous pictures on her Instagram account. Rihanna currently has 58.7 million followers and has an average of 900,000 likes per photo, proving her major fan interaction. With this scale of interaction, her social media is a perfect platform for advertisement.

One of Rihanna's main marketing campaigns for herself and her brand within this year of 2017 was the release of her makeup brand of Fenty Beauty. Rihanna is already a successful music artist, yet this year, she created a larger audience than just contemporary R&B and pop lovers... makeup lovers. By utilising a successful, inclusive makeup brand, Rihanna was trending on twitter and YouTube for numerous weeks. This lead to an inevitable spike in the amount of people purchasing and streaming her music. 

Rihanna advertised Fenty Beauty through uploading continuous images and videos of her makeup and other information about it. 

Rihanna additionally opened an Instagram account exclusively for her makeup line. From opening on the 1st of August 2017, it already as 2 and a half million followers by December of 2017. This rapid climb in followers proves the effectiveness of social media advertisement.

This style of social media advertisement and marketing is something which we have implemented for Nova. By creating both Instagram and twitter profiles, this has expanded the audience and awareness for Nova, similar to Rihanna.

Nova Merchandise

Here is some of the merchandise we have created for Nova. It consists of T-shirts with tour dates on the back in a range of colours as well as a hoodie and poster. These will be found to purchase on the official Nova website that we have created as well as at her tour destination venues. The T-Shirts will be priced at £15, £10 for a poster and £25 for the hoodie. 

Merchandise Research

This is an emaze presenting the research process before planning and designing our merchandise for Nova.

Shot Ideas

• Charlotte obsessed with a celebrity, (James dean?)
• Washing charlottes hair, only showing our hands and charlottes face
• Lava lamp closed up
• Charlotte walking 4 greyhounds whilst wearing an extreme outfit (high heels, wacky hair, etc)
• Charlotte in bath birds eye shot 
• Charlotte walking down street changing outfit on each step, reverse effects in street/ alley
• Drama studio
• Emphasis on lighting - coloured lighting specifically

Lip Sync Task

For this task, each person of my group (Anneka, Holly, Charlotte and Katie) lip synced and performed 30 consecutive seconds of our chosen song for the music video (Nostalgia by Nao) each.
We completed this task in order to see who was the most confident in front of the camera and the most confident performer in general.
After watching the videos of each participant back, we came to a collective decision that Charlotte Ellis performed best on camera and that she would be the lone performer in our final music video.
This helped as it allowed us to make a more informed decision about the overall music video - which would therefore improve the music video's final result.

Lyrics Timeline

Mood Board

The image above showcases the mood-board for our music video of Nostalgia. As a group, we have compiled images from other music videos and images from google image search. A main theme which is prevalent in this mood-board is the use of coloured lights which we aim to use in the bathroom scene. Another is the use of "trippy" effects to make the video correlate with the 70s based song.