Tuesday, 19 December 2017

Music Video Representations

Our video plainly represents Nova as being a confident, not sexualised woman who is independent in herself.

Whilst other music videos represent women as having to dress revealingly in order to gain confidence, our music video represents women's confidence as exuding from being expressive in themselves. This representation of females is shown throughout the music video. This is shown by Nova always being covered up with clothes, even in the bathtub shots, Nova is wearing a T shirt, making her not sexualised.

Nova is a representation of a young adult/ teenage female. Her representation is to be confident and true to your self. This is expressed through Nova's personality within the video. Nova is never shy, her actions and movements are always large and unapologetic. She makes eye contact with the camera throughout which shows the confidence which she has. 

Website Screencast 2



This is a second screencast exploring our website.

Group Reflection


Reflection media from katiedunning17

This is a PowerPoint made to express our group reflection for our group of four.

Monday, 18 December 2017

Production Diary

17.09.17  
Today in class, we were sorted into groups for our music video task and our group consists of: Charlotte, Anneka, Holly and Katie. In our groups we had to come up with multiple songs that we could potentially use for out music video. Our criteria was to choose songs that do not have a very recognisable artist, an artist that would match the student in the video, and has to be interesting enough to generate multiple different ideas for the visuals for the video. We looked at multiple different songs and artists while brainstorming such as: NAO, Daughter and Rihanna.

22.09.17  
In class today, we created a group presentation to show to the class our three song choices and our ideas and interpretations for each of the potential songs. Katie created two slides on powerpoint for the song Nostalgia by NAO, Holly created two slides for the song Burn it Down by Daughter, and Anneka created two slides for Rihanna's Consideration. On the first of our slides, we hyperlinked the song to play to the class when presenting and on the second we described our ideas for our own music video if we were to do it to that song.

23.09.17 
Today, two of the four groups in class presented their presentations for their music videos while the rest of the class gave them feedback on their song choices and more ideas to use in their videos. This was productive to the other groups as it allowed them make a clearer and better oriented decision of which song to choose as a group.

24.09.17 
In class today, our group presented our slideshow of our three top song choices for the final music video to the class and received feedback from our teacher and classmates. They told us their individual different ideas and which song would be the most successful for our group to create in their own opinion. Charlotte wrote down everyone's comments and made it into a blog post which is view-able on each of our own blogs.

25.09.17
 Today, we watched and marked other students music videos and evaluated their performances comparing it to the mark scheme . This was a helpful lesson as it helped by giving us inspiration for our own music video ideas, also we were able to see what grades where obtained by what video. We were then set a task to upload the music videos we watched and to write a post about what worked within the videos and what could have done with improvement . This would therefore help us when it came to planning and filming our own music video.

26.09.17
 In today's lesson, we came up with our artists name 'Sindee', and began to divide the tasks between us. Katie created a timetable of availability for next week, this meant we could begin to plan our filming schedule. Holly began to start the shoot mood board to help give us inspiration and ideas, Charlotte researched similar genre albums and CD covers whilst Anneka began to analyse the song lyrics and decide which of our shot ideas would fit in each part of the song.

27.09.17
 We had a major brain storm session today - we all came up with ideas and imagery and shots for the music video. We planned to film next Tuesday as we have half a day and also the following Wednesday when we have the day off from school. This time off from school is very useful as we will be able to film in daylight without anyone needing to be at work. We listed locations to shoot and began to come up with a prop list.

28.09.17
Today was independent work as our teacher was absent. As a group, we all did individual tasks which were required for us to complete. Anneka and Charlotte did the similar genre music videos' analysis by embedding videos which we found inspirational for our own video into a blog post and describing what we admired about the video and which aspects we would not use as inspiration and our reasons for both. Holly and Katie created a mood board for the whole video and the shots we aim to use. They found images from the internet and other artist's social media accounts and put them onto a word document to create a collage. The images which she used were reflections of our own ideas for shots, along with other artist's own ideas from their music videos. This is useful as it will allow us to know the main theme for our video and not go off track from our original ideas.

02.10.17
In today's lesson we completed our lip sync task. For this, we each lip synced 30 consecutive seconds of our song Nostalgia. After we had finished filming, we edited the footage on Adobe Premier, uploaded it to YouTube, then exported it to our blogs. We then made an agreed decision that Charlotte would be the main artist and feature in the music video.

 03.10.17
Today we began filming our music video. After school we went to Chelmsord City Center to do some shopping. Within this shopping, we bought our props - these included marble light up balloons, glow sticks, silly string, glitter stick on eyelashes and sleeping mask.


 We then went back to Charlotte's house to begin the filming process. We began by choosing outfits for Charlotte to wear in the video and taking photos which could be used for the digipak, album cover and for the blog. After this we filmed out first scene outside where Charlotte is seen walking two dogs down the street in an extravagant outfit (large coat, tracksuit bottoms, heels and sunglasses), we used a range of shots, such as a 360 shot, tracking shot and a panning shot. For the next shoot, we filmed in the conservatory. Charlotte was seen in these shots drinking tea and lip syncing the lyrics. We then ran a bubble bath bath and put the glow sticks and balloons in the water to create our desired colourful and neon scene. Charlotte was filmed sitting in the bath with dark makeup on, lip syncing and dancing to the song. The final filming scene was in Charlotte's bedroom where we filmed her drying and curling her hair, then in her bed lip syncing and pretending to wake up.
Today was just the start of filming, we wanted to see what we could achieve in just one afternoon. It was a good starting point as it means we can now spend time looking back through our footage to see what went successfully and looks good and will be used, and what needs improving. The next step in the filming process is to shoot the scenes in the drama studio, and perhaps re-shoot some of our previous footage that may not be suitable.


05.10.17
Today was our first lesson back from filming, as a group we looked back through the photographs we took that could potentially be used for album covers. We selected a few of our favourites to use. We then uploaded our filming to the Mac and began to look back through the footage Holly and Anneka sorted through the footage by deleting clips which would not be used. Charlotte began to work on the steal-o-matic by deciphering which videos to use, whilst I updated the blog.

06.10.17
 Today we spent the first part of the lesson learning about different styles of websites and how they are portrayed. Mrs Brookes showed us a screen cast she had made for a band website. The aim of this was to expand our research on websites and give us inspiration for our potential website. We were then set the task to each do a screen cast into our own chosen website. We each individually began doing this by choosing a website to use and downloading the correct software to complete this task (steal-o-matic).

09.10.17
We had a catch up lesson with our teacher today to track our progress on completing our tasks and blog posts, we established how the tasks would be differentiated between us all to make sure we would stay on track and have everything completed by the deadline. We then continued the lesson each working individually on tasks. Anneka was editing the steal-o-matic on Adobe Premier by trimming the parts of the chosen music videos which we admired and would like to use. Charlotte uploaded the images we took in the filming process to blogger to create a blog post on costumes, make-up and props. Katie and Holly updated the production diary and began uploading the evidence of filming and evidence of work.

10.10.17
Today Katie worked on Evidence of filming and photos and footage and posted it on the blog. Anneka continued with the steal-o-matic, she added new footage and edited it on Adobe Premiere.  Holly filtered through all the pictures and footage we took in the filming process and divided them into what would be productive in our music video.

12.10.17
Today Katie began the risk assessment, Charlotte worked on the official shooting schedule document, Anneka continued the steal-o-matic and Holly continued the storyboard.

16.10.17
In Today's lesson, we began the process of editing by uploading all the footage onto premier, Anneka began the editing process for our music video, Charlotte did some research for our digipack by looking at similar genres of music and artists's digipaks. Holly did some research into websites and Katie continued to finish the official documents for the risk assessment and shooting schedule.

18.10.17
Today Mrs Field taught us about cross media, and the importance of having a brand image, which links throughout all of our media , such as the website, the music video and dig pack. We looked at Daft Punk's website, music video and Digipak to see an example of how their cross media worked and how the brand image was constantly used with unity throughout the different elements of media.

19.10.17
Today, we collectively decided to create appropriate social media platforms for our artists for the reason of expanding our brand and making our artist more widely known. Katie took charge of this and created a twitter account. She personalised it by making the profile photo, header photo pictures of our artist; making the bio say we were a new artist and making the location say London to make our artist seem more professional. We then all brainstormed some names for our artist to put on the twitter account. We decided that in tomorrows lesson we would create a survey of our brainstormed names.
For the remainder of the lesson, Anneka continued with the editing, Holly began the process of creating the website, and Charlotte began to edit the images for our Digipak.

20.10.17
Today we did create the name survey as we had planned in our previous lesson. Katie created this survey on SurveyNuts, a website which allows the public to make free multiple choice styled surveys. Once this complete, Katie sent the link to teachers and students across the school for them to participate in the survey in order to get a large enough sample for us to make the correct decision of our artist's name.
Anneka continued editing. She is beginning by editing the chorus and second verse as she feels it will make it easier to build the whole video and make it have unity by beginning in the middle of the song. She is using different effects which she has found through browsing the internet and watching tutorials in order to reach the best outcome possible.
Charlotte is still continuing with the Digipak. She is editing each photo on Adobe Photoshop to make them all have the colour purple as the main theme, in order to have unity throughout the six photos. She is creating this purple theme by colour correcting to produce the purple tint, then adjusting the brightness and saturation of each photo accordingly.
Holly continued with making the website, she is using the website WIX in order to produce it. WIX allows the public to use its arsenal of tools and designs to make their own free website, with their own URL to share it - which is what we intend to do. Holly also made a gif to make to opening image of the website, so anyone visiting our website can see a snippet of our intended music video.

26.10.17
Today is the day during half term which we met up as a group in order to get more footage for our music video and more images for our digipak and website. We filmed at Charlotte's house, likewise to our first day of filming to continue the unity throughout the music video. Holly had the task of filming Charlotte and Anneka ensured that the mise en scen was correct: the lighting, costumes and props. Katie could not attend, so Charlotte showed her the footage the next day in order to ensure the whole group agreed and was included in the creative filming process.
We managed to get a range of  both indoor and outdoor shots of different angles and movements.
For the photography aspect, we additionally managed to get a range of shots which we decided we would use in the Digipak.

30.10.17
Today Katie received the results from our artist name survey. The most popular name which the recipients decided on was "Nova". Within our group decision, we all decided that we liked this name also and would use it for our artist. Katie altered the twitter account so that it advertised our new name to our followers.
Mrs Brookes set us the task of creating a presentation on our halfway evaluations, which should include a 30 second teaser for our music video, our first drafts of our digipak and website, our artist's background, and our target audience and how we would convey this. Holly and Katie began this presentation.
Charlotte continued with the Digipak, by asking our teacher for their opinion and on receiving her feedback, she altered it accordingly. Our teacher said to change some of the photos in order to make the unity across it more obvious.
Anneka continued editing. She used the effect "warp stabilizer" on all of the clips which the camera was too shaky. This effect made the clips more stable and fluid which created an overall more complete look to our video.

31.10.17
Today, Katie completed the steal-o-matic and then uploaded it to YouTube, which allowed us to upload it onto our blogs. We all agreed that the steal-o-matic task gave us more clarity of what our theme and ideas were for our final video were.
Anneka continued editing the music video. As of this lesson, she has completed 20 seconds of solid footage and believes it is going well and on track.
Charlotte continued with the Digipak by deciding on 12 song names and an album name, and adding that text onto the back cover of it.
Holly continued with the website.

01.11.17
Today, Katie continued with the Halfway evaluation presentation. Today she wrote about Nova's background and rise to fame, and then our target audience and how we made this clear in our video and other platforms.
Charlotte made a second social media platform for Nova. She created an Instagram account in order to get our artist's name more widely known.
Anneka continued editing to get as much done so that we had our solid 30 second teaser looking successful and professional.

02.11.17
Today, we completed the halfway evaluation presentation. Charlotte sent her second draft of the Digipak to Katie, Holly sent a link and some screen-grabs of the website to Katie, and Anneka exported the 40 seconds of footage which she had and uploaded it to YouTube so that Katie could import it to the presentation. Katie put all of what she was sent on the presentation and put it on the blog ready to present to the class on Monday.

6.11.17
Today, three groups from our class presented the halfway evaluations. Phoebe and Lucy's Can't Sleep went first. We wrote our comments on a sheet, stating what we thought were successes and weaknesses of each aspect.
Our group went second, we collected our feedback sheets at the end of the presentations and Charlotte uploaded them to the blog after we had gone through them.
Jordan, Harry and Sam's Paleme went last where we additionally wrote our feedback on similar sheets.
This lesson was productive as it allowed us to see how far along we were in comparison to the rest of the class. Furthermore, the task made our group do more work than usual in the past week as we treated it as a form of a deadline.

7.11.16
Today we all carried on with our own tasks. Anneka continued editing the music video, starting to link up the first verse with the chorus, Katie continued blogging and finished designing the merchandise for our website, Holly continued creating and developing the website and Charlotte wrote a blog post assessing and reflecting all of the feedback we recieved for our halfway evaluation.

8.11.16
Today Katie added to the risk assessment, assessing the risks from our most recent filming, Charlotte began to create the Magazine cover for Nova and Anneka continued editing the music video.

9.11.16
Anneka continued to edit, whilst Holly worked on the website addressing the feedback from the halfway evaluation. Katie began to start the cross media task by using Prezi and Charlotte completed the magazine cover for paper which was them uploaded to our blogs.

13.11.16
Today Charlotte edited the digi pack focusing on the feedback from the halfway evaluation which was to create synergy. Holly continued to work on the website also aiming to make synergy so that all our media products link. Katie worked on the Cross media task which helps to highlight how synergy works and how important it is for standing and creating a recognisable image. Anneka worked on editing the music video adding new effects such a mirroring.

14.11.16 
In Todays lesson Holly finished the website and asked for feedback from the teachers, this was then used to write a blog post about the success of the website and where it can be improved. Anneka continued the editing, Katie finished the cross media task and Charlotte worked on improving the Digi Pack.

15.11.17
Today, in the lesson we all continued with the tasks we have been working on for the last couple of lessons. Katie continued with updating all of the blog posts, writing about Nova's tour dates etc, Holly continued with developing the website, Anneka has completed over half of the music video and Charlotte was making final touches on the digipak.

16.11.17
Today we all continued with doing our previous tasks, making sure we are all up to date and making good progress in time for the deadline.

17.11.17
In class today, Anneka continued to edit the music video, ready for the for the first draft which is due 29th November to present to the class. Charlotte uploaded the digipak to the blog and Katie continued on with research and planning for the blog, Holly also continued with developing the website.

19.11.17
Today, Anneka continued with making the music video, Charlotte and Katie continued writing bog posts and carrying out research on how we could improve different aspect of the music video and advertising such as making the tour poster. Holly continued with making the website.

20.11.17
Today Anneka was editing, Katie continued making the tour poster and confirmed dates which link with our website, Charlotte started to create the magazine cover and Holly focused on the website.

21.11.17
Anneka edited the music video, Katie made a blog post analysing the last part of our music video and what it is inspired by, Charlotte continued making the magazine cover and Holly worked on the website.

22.11.17
Today Anneka continued with the music video, Katie made a presentation on our feedback, Charlotte wrote about the inspiration of our magazine cover and Holly worked on the website.

23.11.17
Anneka continued to edit the music video, Katie continued with her presentation, Charlotte wrote about the inspiration for the font used for our logo and Holly continued with the website.

24.11.17
Today Anneka and Holly continued with the music video editing and the development of the website, and Katie and Charlotte wrote more blog posts about the inspiration for the photoshoots we did and the website pages.

27.11.17
Today Anneka continued with the music video editing, Holly continued with the creation of the website, and Katie and Charlotte did blog posts about our merchandise and wrote the email of consent to the publicist of NAO so we could have permission to use the song for our music video without being copyrighted.

28.11.17
Today Anneka continued with the music video and Holly continued with the website, and Katie and Charlotte continued making blog posts to do with the research behind the music video.

29.11.17
In class today, Anneka and Holly carried on with their usual tasks of the music video and the website, while Katie and Charlotte work on blogging.

30.11.17
Today Anneka continued with making the music video, altering and editing to create the correct mood and genre for the video, Holly continued with designing the website, thinking of ways to make it interesting for the user, and Katie and Charlotte continued making blog posts.

4.12.17
Today we collected the feedback from the first draft of the music video and went over it as a group. We discussed the points people had made which we were planning to take into consideration and add into the music video. This was mainly to steady out some shots, make the timings more precise, and make the colour correcting consistent throughout.
For the remainder of the lesson. we typed up the feedback and Anneka applied the feedback to the video in the editing process

6.12.17
Today Charlotte finalised the Digipak to make it the final draft. She posted it on the blog under the title 'Digipak Final'. All of us as a group posted it onto our own blogs.
Anneka continued editing and Katie and Holly carried on with the feedback evaluation.

08.12.17
Today we began planning for the interview for Nova. We want it to be in the same style of Noah Cyrus's MTV interview which is relaxed and more getting to know about the interviewee - as Nova is new to the public.
We created a blog post on this resesarch which has an embedded emaze containing all of our research. This emaze has analysis of Louis Thomlinson's interview MTV interview as well as Noah Cyrus's (mentioned earlier). It ends with our plan for our own interview for Nova.
Anneka continued with the editing doing small amendments.

11.12.17
Today we all worked on individual blog posts in order to fill in any gaps which we had neglected by prioritising other work in this coursework process. Katie and Charlotte worked on a post on marketing research, Holly worked on a post on more website research to document the whole process of creating a website.
Anneka helped with the blog posts by making contribution to the research and writing of them, and carried on with the editing of the final video.

12.12.17
Today we worked on more blog posts. As Charlotte has finished the Digipak, she created a blog post on the Digipak research/ inspiration and the process behind it. She also created a post on the Digipak feedback that she received from the final Digipak.
Holly and Katie worked on a post on the Cross Media task and Anneka continued the editing.

13.12.17
Today we did more blog work. we posted blog posts on Music video Inspiration and Song Inspiration for the final song choice and the music video visuals.
Anneka continued editing as well as contributing to the blog posts.

14.12.17
After conversing with our teacher during the lesson today, we had more clarity on what posts we had left to write about - which was not many as we had completed the majority of them within the earlier stages of our coursework (September, October, November).
Therefore we continued making blog posts based on our teacher's feedback. Today in lesson we did: Costume Inspiration, Editing Techniques, and Filming Techniques.

15.12.17
Today Anneka completed the editing for the Music video and began exporting it, which will not be completely done until our next lesson (Monday 18/12). We carried on with blog posts: Location analysis, Mark scheme analysis, and Social Media Inspiration.

18.12.17
Today in our lesson, the music video had completed exporting on Adobe Premiere Pro, so we uploaded it to YouTube under the title Nova Final on Anneka Williamson's channel. We then embedded the video onto our own individual blogs under the Construction label.

19.12.17
Today, as the music video was complete, we all prioritised working on our blogs and completing our blog posts. We collectively worked on Merchandise Research, Music Video Representations, Artist Inspiration for Nova's Image, and Issues we Overcame In The Filming Process.
Holly also completed the Website and we all uploaded this onto our blogs under the name Website Final and labelled Construction.

Friday, 15 December 2017

Shortlisting Album Cover Photos

When deciding on a photo to choose for the album cover, we had to consider what photo would capture the essence of both the music video and the genre/style of the artist herself. Before we decided on the final photograph, we picked a few photos that we thought could make a good cover and representation of her music. However we ended up choosing a photograph of Nova with purple lighting in the background, with the same multi-coloured lights wrapped around her that were used in the video, sitting on the floor. The photos below show a few of the different looks that Nova is flaunting in the video, however we did not think that they were strong enough to be the album cover.

Shortlisted Photos:




Photo used for album cover:

Photoshoot Inspiration

I came across this photo on social media of a pop star called 'Solange' of a photoshoot for 'Glamour Magazine'. When I saw this, it made me think of the type of image I see Nova as, and aspires to be like aesthetically and it inspired some of the glittery outfits and fluorescent lights used throughout.



Song Name Development

When developing the ideas of the song names, we had to keep in mind that Nova is slightly abstract and unconventional, which reflects in the other cross media conventions and should do in the album too. With the help if this website: http://blog.sonicbids.com/8-strategies-for-naming-a-song-with-no-obvious-title , researching the song names of other artists of a similar genre and our own creativity, we were able to think of appropriate names to form a cohesive album which is relevant to Nova. We also took some inspiration from film names such as 'neon demon', as the title reflects Nova's weird but wonderful style which carries hues of darkness and deep song lyrics.

Nova Interview



Above is the video of Nova's interview of which we have uploaded to YouTube. This interview is based from Noah Cyrus's MTV interview, exhibited through the replication of the style from that video. The interviewer asks simple get-to-know-me style questions which is useful to Nova, as she is a new artist who people are unaware of.

Nova Synergy

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Tour Poster Draft 2


This is another tour poster we designed for Nova. This poster shows our colour theme which is purple, the main background image was a photograph taken of a sparkly pink bottle which was used as a prop, it also featured in our photo shoot. The design is a simple layout with Nova's name and album name in big bold font which is easy to read and eye-catching. We used the same font for all texts as it shows clear links to our other media products such as the website. One improvement we could make to the tour poster would be to make the size and colour of the texts more obvious to be see as it can be quite difficult to read the text. We also incorporated an image of Nova onto the poster so she can be recognised instantly by her fans, this image can also be seen in the music video which helps to create synergy.

Tour Dates Poster



Here is our first draft of Nova's Tour date poster for her album 'Nobody Better'. We used the background image as Nova as this particular image has been used on the digipak, website and magazine cover, therefore, it helps link our media products together by creating synergy. It also creates the 'star image' of Nova and a recognisable image to her fans and audience.

We designed a simple poster for Nova with the aim that it would be effective and eye-catching. We used the same font throughout the poster which can also be seen throughout our other media products. The difficulty we faced when designing the poster was that the background picture is dark in quality so it can be hard to clearly see the white writing.

When creating the poster we did take in ideas and concepts from our inspiration posters such as Ellie Goulding's tour poster:



We took inspiration from the layout of the tour dates especially how the month and year was in bold we then used a similar template using the date above the venue.

Tour Dates Inspiration

 

The above two images show tour dates poster for Ellie Goulding and Little Mix.

Ellie Goulding is the main image of the tour poster creating the star image and a recognisable image for her fans and viewers of the poster. Her name is featured at the top of the poster in a large easy to read font. The template is simple and clearly states the dates and venues of her tour which makes it easy for an audience easy to interpret. The theme of the poster is focused on her but also portrays a colour theme of pink/purple which shows synergy across her media products.
For Nova's tour poster, we will incorporate some of the concepts Ellie Goulding has used such as using an image of Nova as the background and making sure the size and font of the text is clear to read.

Little Mix has also used a simple layout for their tour date poster. The use of bright bold colours such as the blue, pink and yellow are eye-catching and help draw attention to the poster. The name 'Little Mix' is also bold and recognisable to an audience. The list of tour dates and venues is well represented and portrayed.  At the bottom of the poster it also features the day and time the tickets will be coming on sale which is very useful and helpful to those wanting to purchase tickets.

Digipak album Poster



This is our Digipack album poster which will be used to advertise Nova's album "Nobody Better". It will be used in music stores such as HMV to attract customers who are already looking to purchase music related products.
The design of the poster is quite simple using the main image of Nova to create the 'star image'. We have used the colour theme of purple which helps to create synergy across our media products. We have also used the same font text which is used on our website, digipak and magazine cover to create parallels between the products and create a recognisable image for Nova. Following our inspiration from Rihanna's poster we decided to also include the actual image of our album cover and include the names of two singles featuring on the album, in order to create excitement around the new album as fans may have already heard Nova's single and are intrigued to hear more.





Here you can see the poster we designed for Nova's album and our inspiration from Rihanna's album poster. Its clear to see that we used a similar layout as we felt the template was clear to interpret,  we also liked how Rihanna had incorporated her red theme and decided to do the same using our purple theme helping to create synergy with our media products.

Digipak Poster Inspiration

























Here are two styles of album advertisements in the form of posters. Both artists are single female performers the same as Nova. The artists themselves are the main focus of the posters and all attention is therefore drawn to them.

Rihanna - The main theme of the poster consists of the colour red which helps to tie both the images together. The layout is very simple with a main picture of Rihanna and then the actual image of the alum cover in the bottom right this is a way of advertising the album by showing her audience and potential customers what the album looks like. The font and text is easy and clear to read and includes the name of two of her singles featuring in the album which helps to create 'hype' around the album and appeal to her audience who may have already heard the songs.

Lana Del Ray- The poster for her album 'Born To Die' is a simple yet effective layout. The main picture of Lana is eye catching and bold which will appeal to her existing fans encouraging them to purchase the album. The colour theme also fits together with blue sky background linking to the blue text.

Overall both poster advertising their albums consist of a simple layout with little text which makes it effective to a consumer who needs to be attracted instantly into buying the product without having to read to much. Having the main images of the artists reinforces the 'star image' which appeals to fans.

Mark scheme and music video comparison

Mark scheme and music video comparison

This is the mark scheme for level 4 which is the top band within the mark scheme. As a group we felt that it was important throughout the process of creating our music video to constantly look back at the top band mark scheme in order to secure the best marks and achieve a high grade.
Here is the mark scheme for level 4....
Level 4 Criteria 32-40 marks


Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

 shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene
editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects
 recording and editing sound with images appropriately
Where a candidate has worked in a group, an excellent contribution to construction is evident.

So how does how video fit into the top band?
Our music video is creative and unique. Our filming footage is of excellent quality including a range of angles and shots to create help portray the theme of our music which is 'wonky funk'. We have consistent mise en scene throughout the video through the use of specific props such as fairy lights and balloons. These props have also been used on all other forms of media products such as our digi - pack creating synergy amongst our media products.
The use of editing in our music video fits well with the song, the first half of the song consists of quick beats therefore all our cuts and transitions fit in time to the music making the video fit in time to the pace of the song. The last part of the song slows down and heavily contrasts to the first half therefore we have picked up on this and used editing to show the contrast. The cuts were slowed down and shots were shown for longer, we also used colour correction to add colour to certain shots to highlight how the song as changed and in addition so had the artist. Other editing techniques used include reverse and mirroring.

Thursday, 14 December 2017

Location analysis

In our video, we wanted the emphasis to be solely on Nova, as it was a performance video. We wanted the locations to be minimalistic and simple, in order to remain the audience's focus on Nova herself, and not the backgrounds and locations.

Our five locations were:

  • outdoor in front of foliage
  • Bathtub

  • Indoor conservatory on sofa


















  • Outdoor in residential street


















  • In front of fairy lights














As you can see in these screenshots, Nova is the main emphasis of each as they all have plain backgrounds, which make her and her outfits stand out considerably. 

Editing Techniques

Before we begun the editing process for our music video for Nova, we all established that we wanted the final product to be very slick with fast paced cuts and a use of different effects throughout.

In order to learn this, the person in charge of editing (Anneka) had to research and learn the techniques for this desired outcome. Anneka watched YouTube tutorials for her preferred learning style.





Above is a video which Anneka learned some effects to implement into the music video. From this YouTube video, Anneka used the mirror/ reflection effect (mirror), and the colour hue change (colour balance HLS). The mirror effect was used variously throughout the video, and colour balance HLS was used within the latter part of the video.





Secondly, an effect which was used majorly throughout the video was Warp Stabiliser. As within the filming process we did not use a tri-pod and it was mainly hand held filming, some shots were inevitably shakier than we had preferred. Anneka researched into methods of smoothing out the shaky footage, then learned how to use warp stabiliser. This effect is used on almost all of our shots in the music video.

However, it was then discovered that once warp stabiliser had been added onto a clip, you could not change the speed. Anneka research found that if 'nest' was added onto the clips, it allowed the videos speed to be changed also.




Another major effect which was used in the music video was the use of zooming in and out on clips desirably. This was particularly predominant within the latter section of the video, of which the outdoor dancing shots are quickly zoomed in and out on the beat of the music. Anneka used this video to learn this editing trick, of which she successfully applied to the video.

Wednesday, 13 December 2017

Music Video inspiration



This music video by Katy Perry for her hit song California Gurls was one which as a group, we agreed was of inspiration for our music video for Nova.

The music video collectively is similar to ours for Nobody Better by Nova due to the colour scheme used, which is predominantly purples, with dream-like imagery.
 Additionally likewise to Nova's, there are a lot of shots which are alike, such as wide shots of the protagonist laying down, tracking shots of her walking forwards and backwards, and numerous shots of the scenery and surrounding objects in order to break the narrative. The video also shows a lot of Katy Perry lip syncing the song, making it more of a performance video, like Nova's.

Friday, 8 December 2017

Cross Media Task

Digipak feedback


Digi pack feedback from katiedunning17

This is our Digi pack feedback. This presentation shows the positives and improvement feedback we received and the improvements we made as a result of this. 

Interview Research

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Interviews are a key way to unveil an artists personality which allows fans to feel connected to the artist. It will also help to attract our target audience. In this presentation we looked at two interviews for MTV one particular interview we looked at was Noah Cyrus, we chose this artist as she is also a young female artist, like Nova, who is quite new to the industry so we felt it would be useful to see her interview. Her style on interview was heavily edited with lots of animations, her songs were also played in the background we thought this was a good idea and would try to incorporate it in to our interview.

Monday, 4 December 2017

Evidence of Work







This shows evidence of us working together on the blog. On the blog we conducted the planning, research, feedback and construction for our coursework.

Thursday, 30 November 2017

Music Video First Draft Feedback 2

Our teacher gave us feedback of how we could possibly impreove our music video.


- 39.05 + 1.02  - my love - Nova sings out of time with song

- Contemplated if the mug should be used

- 1.19 - blurry

- Shot of Nova in a dress is very pixelated and does not fit with the other shots, so we completely removed it.

- The shot at 2.23 needs to be longer

- At 1.31 the lip sync is off

- There are 3 weird shots - eyes, spoon, shivers, sofa shot dissolves

- 39.05 - lip syncing out

Music Video First Draft Feedback

We presented the first draft of our music video to our class and we received a mixture of positive and critical feedback.

Here are some examples of positive feedback we received:

"Lots of really nice editing."
"I loved how the shots became distorted in correlation to the video."
"There use of bright colours goes in hand with the nature of the song."
"Editing flows well throughout - suits genre and her image."
"360 with the dogs is very effective."
"When is goes slower, I like how all visuals link with the pace."
Creative and interesting shots that clearly show the artist image."

Here are some examples of critical feedback:

"Some of the shots were used a few times."
"Gets slightly repetitive at the end of the video."
"Sometimes too many close ups lip synching."
"Not many transitions, mainly straight cuts."
"The shot with Nova on the sofa with the bubble bath image above didn't flow as well as the other editing."
"Leg and fairy light shot is used quite a lot."

Wednesday, 29 November 2017

Nova Music Video First Draft



The YouTube video above is our complete first draft of our music video.

Analysis of last part of the music video



This part of the video is the first draft of the last part of the song. Towards the end of the song the music changes from a more upbeat tempo to a contemporary abstract sound which creates a clear contrast. This can be reflected in the style of editing which we have used to slowed down the pace and length of shots to match the slow pace of music. A variety of editing effects have also been used to suit the style of music such as speed reverse this is used in the shot where charlotte is dropping the petals. The close up of the lava lamp has also been edited to drop at a slower pace in time with the music. Another feature that we have used to match the abstract sound is the different use of camera shots which creates a distorted representation this can be seen in the shot where Nova is leaning over the bath, this is a low angle close up shot where the audience is made to look up at Nova, it can make the viewer feel quite uncomfortable as its an abstract shot which has not been used before in the music video. In this part of the video Nova is also seen to 'break down the fourth wall' where she is beginning to engage with her audience and is aware where they are watching, we also done this to juxtapose with the start of the video, where Nova is performing and is unaware there is an audience. The last part of the song heavily contrast to the rest of it, therefore we felt that Nova should also change in order to exaggerate this concept. This reflects in the idea of making Nova aware of her audience and using more closeup shots. 

Nova Tour Dates

London, 02 Brixton Academy - 12/06

Liverpool 02 Academy - 14/06

Manchester  Academy - 17/06

Glasgow 02 Academy - 19/06

 Cardiff Golden Globe - 21/06

Brighton  Green door store - 23/06

                                                   

Digi pack Feedback


Digi pack feedback from katiedunning17

This is our Digi pack feedback. This presentation shows the positives and improvement feedback we received and the improvements we made as a result of this. 

First Draft Digipak

This is the first draft we have created for our digipak. I aimed to use the colour purple throughout  while incorporating Nova's different looks used throughout the video. On the bottom right is the official album cover, on the bottom middle is the back of the album, showing all of the tracks, the left bottom and top are photos of Nova from the 'Nobody Better' music video. The top middle is a picture of the CD inside and on the top right is another photo of Nova in her music video. I am happy with digipak draft as it is interesting to look at and it symbolises the music video well. To improve this however, I am going to work on making it all more cohesive so it looks like one body of work and flows nicely.                 

Tuesday, 28 November 2017

Digipak inspiration

The images above show the digipak for the artist Rihanna's Loud album. Within these images chosen for the digipak, our group has found inspiration in the colour scheme - Nova's digipak is primarily purple colour schemed, whilst Rihanna's has similarly got purple tints on the photos.

Above is an image taken from Nova's final digipak - this is similar to Rihanna's Loud digipak, attributable to the rose theme. Noticeable in the bottom three images of Rihanna's digipak, where she is photographed in front of a rose bush, which is similar to the use of the rose in Nova's rose image, especially with the same predominant red colour use.

Album title and songs

Album name - Nostalgia

Songs:
Nostalgia
Novacane
Too young to love you
Honey love
She
Neon demon
Wonky
After dark
Electrified
Spirits
Flame
Diamond in her eyes


Above is the album name and all the songs on the album we have decided.  We decided on the artist name Nova by researching galactic names, also we made a survey monkey which helped us narrow it down to the best name.

Friday, 17 November 2017

Alternative Magazine Covers

For the magazine cover, we decided that we wanted to do a 'Paper Magazine' spread because it is very well known for being artistic and modern, inviting all important and famous celebrities for being on their covers. However, as an alternative outcome for our magazine, we could have chosen a more music related brand such as: Billboard, Rolling Stone, Clash or Vibe. Even though we believe that our cover looks accurate and was successful, possibly we could have chosen a more 'interesting' magazine company to showcase our artist, as the Paper Magazine traditionally chooses a more simplistic design.

Examples of alternative magazines:








Tuesday, 14 November 2017

Magazine cover feedback


Magazine cover from katiedunning17

This is our Magazine cover feedback received from various people. It shows the positive and negative feedback of things we could do to improve on.

Monday, 13 November 2017

Magazine Cover


Magazine Spread Inspiration








The magazine cover that we have created for Nova was inspired by these 'Paper Magazine' covers where they appreciate art and explore different means of fashion and verticality. As a group, we thought that this would be an appropriate brand to advertise our image because of the abstractness and creativity it promotes among young artists and their followers.

Final Music Video

This is our final music video for Nobody Better by Nova which we created.