Halfway evaluation reflection

Halfway Evaluation Reflection
After presenting our halfway evaluation we received a variety of feedback, both positive and negative in order to move forward and improve our music video, website, digipak, brand image and target audience.

Music Video TeaserHere are a few examples of positive feedback we received:
-  "GIF is very useful and very good teaser trailer."
- "Good shot selection, image and timing."
- "Link to digipak. Outfits provide a clear artist image."

Here are a few examples of constructive criticism we received:
- "Not a lot of lip synching, could have slightly longer shots of Nova singing."
- "Not sure how it works together yet, what is your point?"
- "Quite dark in some shots."

Website
Here are a few examples of positive feedback we received:
- "Easy to read, nice font."
- "Good large image of artist. Gives a clear representation of the artists look."
- "Clear simple design."

 Here are a few examples of constructive criticism we received:
- "Quite simple, doesn't relate to much regarding synergy."
- "Quite plain, use images to create synergy."
- "Homepage doesn't fully portray the artists image. Include merchandise and links to social media."


DigipakHere are a few examples of positive feedback we received: :
- "Like the front and back cover."
- "Has lots of influences from the video. Good colour coordination/ strong stage presence."
- "Photos are good and stay with the theme."

 Here are a few examples of constructive criticism we received:
- "Needs more of a feel of 'synergy'"
- "Some photos were in different environments according to brightness."
- "Does not tell us much of what the artist is like."

Brand ImageHere are a few examples of positive feedback we received:
- "I thought it was excellent, they suited the image very well."
- "Nova is a good name, has connotations of stars which fits in with the quirky theme. Strong stage       presence."
- 'Very clear image with clear relation to the genre."
Half
 Here are a few examples of constructive criticism we received:
- "Not necessarily unique to other performers."
- "Needs to connect with the website, could have more options for merchandise."
- "Try to have an idea of which Nova is the main one."

Target AudienceHere are a few examples of positive feedback we received:
- "The audience are able to relate to the artist."
- "Good use of social media and marketing with regular updates and interaction."
- "The teenagers and females will easily reach the target audience and the bright colours will attract them."

 Here are a few examples of constructive criticism we received:
- "Think about merchandise which reflects Nova."
- "It could be targeted to the young adult population more."
- "Very wide target audience."

When reflecting back on our feedback, as a group we are focusing more on improving the website and making sure we create clear synergy across all of our platforms to make the whole body of work more cohesive and structured.